Traffic Secrets Book Summary

In this article we see the Traffic Secrets Book summary, this will be part 2 of this book, so let’s begin

Previous Part-1

Traffic Secrets Book Sumary Part-2:-

In the first part of traffic secrets we learned about the history of traffic after that, we learned why any platform increases the cost of their paid traffic over time

and we saw two different types of ads now in the second part of the traffic secrets book we will see exactly where your dream customers are hiding.

we will understand the dream hundred concepts and we will learn about the hook story offer we will learn the secret number two in the Secret number three.

if you haven’t read part one of the series then please read that part because this part is a continuation of part one.

I will put the part one link in the above previous part so that secret number two of this book is where they are hiding.

the dream one hundred before the internet if you had to target some particular group of people at that time.

there was limited scope for you to target them,

for example, if you have a product and health like a fitness supplement there is only one way to target your customers by doing offline marketing.

so your potential to target people based on their interests is very limited but today you have unlimited potential. ( Traffic Secrets Book Summary)

to target people on the internet take a simple example to suppose you have a product in the health niche you can go to Facebook and find groups around health.

you can find hundreds and thousands of Facebook groups in which your dream customers are hanging out with the same thing you can do on Reddit

you can join the forum around health and can convey the message to your dream customers.

you can also do this from youtube you can simply run ads on youtube videos that are about health and can convey your message to your dream customers with youtube ads

think like you are going fishing and your dream customers are fish you have to place your hooks in different places so that your dream customers are tracked to your hook

if you have the good hook and the fishes which are your dream customers will leave the platform

and come to your funnels once you start looking at traffic from this point of view then you shouldn’t ask this question anytime in the future

how do I get traffic into my funnels you have to ask where are my dream customers already congregating so you have to see where your dream customers are in those Facebook groups. ( Traffic Secrets Book Summary )

which forums are they talking about which influencers do they follow which podcasts are they listening to whose videos are they watching which blogs are they studying what are they searching on google?

you need to know all this you need to misconceptions that you need to create traffic you don’t have to create traffic is already there you’d have to understand where your dream customers are already

congregated you’d have to put hooks in those traffic streams from that streams

some people from the same traffic start coming to you then

let us understand, now the dream hundred concepts this term was first used in the book the ultimate sales machine in that book.

they talked about one-to-one Dream one Hundred and how they build a relationship with their clients and crack business deals by taking their inspiration from that book

Russell Branson implemented the dream one hundred concepts for his business in his own way which he called one-to-many dream one hundred the dream customers are

Russell Branson all influencers, they were following all the videos

they were watching or those podcasts they are listening to and tried to build a relationship with them.

when his new book was about to be launched dot cam secrets at that time he had free booklets of his book for all those people and eventually he collaborated with many of them. ( Traffic Secrets Book Summary )

all those people did not respond to him which is his dream hundred but some of them accepted his request those who collaborated with him are fine but for those who did not he started running ads on their videos websites and podcasts by using this exact strategy.

He sells more than one hundred thousand copies in a short time you’d have to understand.

where your dream customers congregate around your dream hundred try to build relationships

with those dream hundred and find out how you can collaborate with them you’d have to do this with every platform the blogs that your dream customers read.

you have to make a list of dream hundred lists of bloggers the videos your dream customers watch you have to make a dream hundred list of youtube channels the podcast your dream customers listen to you’d have to make a dream hundred list of podcasts you have to create a list of dream hundred for each platform.

now keep one thing in mind there should not be exactly one hundred people in your dream hundred list dream hundred is the name on the basic concept.

your dream hundred lists can hold more or less than one hundred people

now whenever we make our dream hundred lists we have to keep things in mind.

if you have a local business instead of targeting online dream hundreds you got to make a list of local dream hundreds. ( Traffic Secrets Book Summary )

you have to see who the people in your neighborhood hood are who are

trusted by your dream customers.

for example, if you have a local juice shop your dream customers are people who really want to be healthy in their life

then your dream hundred includes local gyms personal trainers nutritionists fitness clothing owners in this way you will have to make your complete

dream hundred lists another big thing to keep in mind is that as we discussed in the previous article.

your dream customers can find you in two ways either by your dream customers actively searching for you or by targeting your dream customers by interrupting based on their interests.

you have to create separate dream hundred lists for both these types, for example, for a search-based congregation you have to do keyword research you have to look for what your dream customers are searching on google and what are searching on Pinterest on quora and interest-based congregation you have to study which influencers. ( Traffic Secrets Book Summary )

they are following which companies they are following which books are they reading which movies are they watching, etc

you have to step back from your niche and look in your submarket to see what your dream customers are trying your dream customers are to use some old

vehicles to achieve desired results you need to identify those old vehicles make

the dream one hundred lists and you have to present the opportunities to the audience of the dream one hundred

secret number three hook story and offer now look at any good marketing material all of them have

the framework of hooks story and offer a look at any good ad any good funnel or watch any good video there should be the concept of hooks story.

and offer all of them a hook basically you can grab the attention of the audience today you will see hooks everywhere

every piece of content on the internet has hooks to grab your attention you look at the headline of an ad that’s a hook.

you look at your photo on an Instagram thumbnail on youtube or see the subject line of an email every single thing is a hook to grab your attention

you have to imagine that your customers are lying on the bed or relaxing on the sofa what will you do or what will you say so that you can grab their attention.

whenever you see an ad observe why the ad grabs your attention.

they say what do you feel after having to create a new bridge story of your own so that people have the desire to buy your product?

the second reason for telling a story is to have a strong relationship with your followers if we could show your ad directly to anyone and ask them to buy something

the chances are low that they will buy your product if people trust you.

if they feel a connection with your story then the charges for them to buy your product increase. (Traffic Secrets Book Summary )

you have to attract people with your attractive character and build a connection to make an attractive story so that people will follow you.

they will buy your product and eventually become your fans you grab the attention of your customers by using the hook.

you told the story and build a relationship with your customers after that the last step is your offer is not necessarily that your offer must be someone’s product an offer is any call to action,

one thing you have to keep in mind is that you have to offer something that is if you are accepting something from them then you have to give something to them.

if you sell a product you ask your customer for money and now offer a product in exchange for that money here is enough to understand one thing the

better your offer is the more likely those people will take the action you want them to do if those people are not doing what you are asking them.

for example, if people are not buying the product if people are not clicking on your ad then you have to improve your offer.

Understand the concept if your offer is not converting in the sale you have to improve your offer if you are asking people and they are not taking action then you have to improve the thing that you are offering

you have to increase the value of your offer same concept applies to your ads.

if people are not clicking your ads then you have to improve the thing that you are offering in your ads.

if people are not converting to your landing page and not buying your product then

you have to add additional bonuses so if you see anything online everything is a hook that grabs people’s attention than a story that creates a desire to take action.

and there is an offer if your ads are not converting then there is a problem with your hook. ( Traffic Secrets Book Summary)

or your story or your offer if your landing page has a low version again there is a problem with your hook or your story or your offer if you want to improve the results then you have to better your hook or better your story or your offer so this is the second part.

whenever you see an ad observe why the ad grabs your attention what they say what you feel after seeing that ad you will see that after grabbing your attention hook you will be told a story so basically there are two reasons for telling that story.

the biggest reason is that with the story they tell people will hire the increased perceived value of their offer you have to create a new bridge story of your own so that

people have the desire to buy your product the second reason for telling a story is to have a strong relationship with your followers.

if we could show your ad directly to anyone and ask them to buy something the chances are low that they will buy your product if people trust you if they feel a connection with your story then the charges for them buying your product increase.

you have to attract people with your attractive character and build a connection make the attractive story so that people will follow you they will buy your products and eventually become your fans you grab the attention of your customers by using

the hook you told the story and build a relationship with your customers after that the last step is your offer it’s not necessary that your offer must be someone product an offer is any call to action for example if you are watching this video my offer

will be if you like the video then please hit the like button so the offer can be of different things and the offer can be to follow there may be an offer to like an offer may include an email address or an offer may be to sell a product one thing

you have to keep in mind is that you have to offer something that is if you are accepting something from them then you have to give something to them.

ask your customer for money and now offer a product in exchange for that money here is enough to understand one thing the better your offer is the more likely those people will take action. ( Traffic Secrets Book Summary )

you want them to do if those people are not doing what you are asking them.

for example, if people are not buying the product if people are not clicking on your ad then you have to improve your offer.

understand the concept if your offer is not converting into a sale you have to improve your

offer if you are asking people and they are not taking action then you have to improve the thing that you are offering you have to increase the value of your offer.

the same concept applies to your ads if people are not clicking your ads.

then you have to improve the things that you are offering in your ads if people are not converting on your landing page and not buying your product.

then you have to add additional bonuses so if you see anything online everything is a hook that grabs people’s attention.

and a story that creates a desire to take an action and there is offer if your ads are not converting then there is a problem with your hook or your story or your offer.

if your landing page has a low version again there is a problem with your hook or your story or your offer

if you want to improve the results then you have to better your hook or better your story or your offer so this is the second part of the traffic secret book.

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